Problem 1: Provide an example of a brand that does a good job using IMC.
- Explain your choice by analyzing at least one ad. Upload an image of the ad into your discussion. Media examples you can choose from are magazines, television, newspapers, billboards, social media, websites, etc.
Problem 2: Provide an example of a brand that failed good job using IMC.
- Explain your choice by analyzing at least one ad. Upload an image of the ad into your discussion. Media examples you can choose from are magazines, television, newspapers, billboards, social media, websites, etc.
Problem 3: An effective IMC strategy influences the consumer purchasing process. Define the steps of the consumer buying behavior process that a consumer would experience to purchase the product/service in your first example. Include how the message in the ad affects buying behavior.