Principle of Marketing
A. Give an example of one of your favorite brands which uses extensive Internet /social media as its communication strategy.
B. Does the business use many different touch-points to reach you (i.e. Internet, digital, TV, special events, product placement, etc)? Explain.
C. Why does this particular product message or campaign resonate with you and how could you teach promotion agencies how to reach your own generation through the assorted tech methods available today?