Question: 1. Give an example of a producer that uses two or more different channels of distribution. Briefly discuss what problems this might cause.
2. Explain how a channel captain can help traditional independent firms compete with a corporate (integrated) channel system.
3. Find an example of vertical integration within your city. Are there any particular advantages to this vertical integration? If so, what are they? If there are no such advantages, how do you ex-plain the integration?