Gender and commercial preference: the z test. Refer to given Exercise. Test that the proportions of women and men who liked Commercial A are the same versus the two-sided alternative at the 5% level.
Exercise
Gender and commercial preference. A study was designed to compare two energy drink commercials. Each participant was shown the commercials in random order and asked to select the better one. Commercial A was selected by 44 out of 100 women and 79 out of 140 men.
Give an estimate of the difference in gender proportions that favored Commercial A. Also construct a large-sample 95% confidence interval for this difference.