1. Give examples of several items you own where you feel your PISP would go up by receiving a substantial amount of wealth. Identify some other items for which you feel your PISP would go down.
2. Give a specific example of how a company has used internal data to make customized offers/offerings to you. Or give examples of how your company uses or could use internal data to make customized offers/offerings to customers. What specific data is being used??