Marketing Assignment
Using the company research you conducted in your Unit 6 assignment, write a paper about the company you chose that describes the firm and its strategy. Using information from AIU's Library, IBIS World, and the Internet and feedback from your instructor on your PowerPoint slideshow from Unit 6, address the following points in a 6 pages paper:
For this assignment, suppose that you work for a consulting firm, and that you have been asked to research a company and write a paper for your client.
For the paper:
• Choose a large U.S. company;
• Research the company and the market(s) in which it competes; and
• Prepare a six page paper for your client, not including the title page and reference page.
Using information from the business press, AIU's Library, IBIS World (through AIU's library) and the Internet, address the following in your paper.
1. Describe the firm, including such information as its
• products or services
• annual sales, and
• market share (This information is readily available in the library's IBIS World database).
2. Describe the product market(s) in which it operates.
• For instance, does it operate within an oligopoly or monopolistically competitive market, a perfectly competitive market, or is it a monopoly? (Choose the closest fit.)
• Explain.
3. Does it operate in only one region of the United States? Does it operate nationally or internationally? Explain.
4. Who are its competitors?
• Give a brief overview of the other businesses in the market.
5. Identify and explain at least 2 economic concepts that this firm seems to use to its advantage.
• Examples might include product differentiation; attainment of economies of scale; advertising; whether the firm is regional, national, or international; and so on.
6. You may include an explanation of how any significant recent events or changes in this market have affected this firm. Examples are mergers and acquisitions, technological change, legal issues, whether market demand is expanding, and so on.
7. Provide your evaluation of how this firm might better respond to the challenges it faces.
8. Include an explanation of how any significant recent events or changes in this market have affected this firm. Examples are mergers and acquisitions, technological change, legal issues, whether market demand is expanding, and so on.
9. Provide your evaluation of how this firm might better respond to the challenges it faces.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.