Give a brief explanation of what are the real, macroeconomic, aggregate, nondiversifiable risk that are proxied by the returns of the [RM-RF], SMB, HML, RMW, CMA and MOM risk portfolios in the fama french 5 factor model.
For example, why are investors so concerned about holding stocks that do badly at the times that the HML (value less growth) and SMB (small-cap less large-cap) portfolios do badly, even though the market [RM-RF] does not fall?