Gilligan's Cruise Lines provides pleasure cruises to the masses. Gilligan's has a large fleet and competes on high volume and low price. Love Boat Cruises has smaller ships and provides luxury cruises to wealthycustomers. What differences would you predict in their organizational structures?
Ten years ago, you established Club Ed, a resort business on a small Caribbean island. Your initial workforce consisted of 15 employees. Club Ed has been wildly successful-you and your partners now own 30 Club Eds in a variety of locations, with a workforce of over 400. How has your organizational structure changed over the last 10 years?