Getting the Picture Right Leads to Better Decisions Image theory (1996) was regarded as a definitive work by Lee Roy Beach (as cited in Lumsden et al., 2010, p.191). There are three images (mental pictures) utilized to make decisions and they are: Principle images Goal images Strategic images Read Getting the Picture Right Leads to Better Decisions, Box 8.1, from the textbook. The image of a goal might be different and more complex than a goal statement.
What examples of (personal, professional, and/or academic) goal images can you identify from a decision that you made?
What image might you have compared your options to?
How did this ultimately affect you and others (if it was part of the decision-making process)?