Question 1:
Illustrate out the following concepts in detail.
a) Customer satisfaction.
b) Marketing concept VS selling concept.
c) Holistic Marketing.
d) Goods Services Continuum.
Question 2:
Illustrate out the term Consumer Behaviour. Make a distinction between Individual and organizational buying behaviour.
Question 3:
The Micro Environmental aspects are likely to influence the marketing activities of the organisation. Discuss in the context of Micro Environmental factors.
Question 4:
Illustrate out the term segmentation. Describe geographic and psychographic bases of the segmentation with appropriate illustrations.
Question 5:
You're the marketing manager of the company. You've to design the marketing mix for following products.
a) Bath soap
b) Tractor.
Question 6:
Illustrate the procedure of marketing planning and control in detail.
Question 7:
Write down comprehensive notes on the following term:
a) Marketing Audit.
b) Technological factors influencing marketing activities.
c) Positioning strategies.
d) Marketing Myopia.
e) Social responsibility of marketing organizations.