Problem: Generational Issues as a Business Environment Issue In recent years, we have seen the hospitality industry change various business formats dramatically as a result of the surge of millennials and their huge buying power and workforce numbers, and now Gen Z. are entering their 20s and are the largest group entering the US workforce.
How do Millennials and Gen Z. compare in terms of their anticipated wants and demands for hospitality services? Specific segment to focus on hotels, and provide specific examples of their similarities and differences in relation to hotel hospitality service.
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