Generating new accounts


A large stock-brokerage firm desires to find out how successful its new ac­count executives have been at recruiting clients. After completing their training, new account execs spend several weeks calling prospective clients, trying to get prospects to open accounts with firm. The following data provide the numbers of new accounts opened in their first 2 weeks by 10 randomly selected female account execs and by 8 randomly selected male ac­count execs. At the = 0.05, does it appear that the women are more effective at generating new accounts than the men are?

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Business Management: Generating new accounts
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