General mills periodically puts 1 coupons in sunday, Accounting Basics

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General mills periodically puts 1 coupons in sunday

General Mills periodically puts $1 coupons in Sunday newspapers and online for large boxes of its Cheerios breakfast cereal. Why doesn't General Mills just charge $1 less for Cheerios instead of using coupons? Is issuing coupons a form of price discrimination? Briefly explain.

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Accounting Basics: General mills periodically puts 1 coupons in sunday

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