Problem:
I noticed that men tend to be more aggressive and "pushy" to some degree whereas women are not as aggressive or assertive (some women, not all). Men are goal oriented and for that reason they tend to view each person as a potential customer with a "not taking a no for an answer" approach. Women take on a gentler approach in which case they don't want to appear too controlling and consider a "no" to be a possible "maybe." Men can handle rejection well and are not deterred by one "no" from a potential client, women on the other hand are a little more sensitive and do not handle rejection well, they tend to take it personal when a client rejects them. (The aforementioned statement is primarily from my own personal experienced and not based on fact just based on the people I have come into contact with during the negotiation process). Statistics show that "In the U.S. women compose half the professional managerial workforce. Half the students who earned college degrees last year were composed of women. Of those who have a personal net worth of more than $500,000, more than half are women. American women collectively earn more than $1 trillion a year. More than 7.7 million women-owned businesses in the U.S. generate $1.4 trillion a year. Women comprise 35 percent of the country's 51 million shareholders." (Booher, 2000).