Case Study: Gazella in 2012
Question 1. What are the key differences between Gazella and its competitors?
Question 2. How should Gazella use its resources to grow on its buy side? Should Gazella launch a direct-to-consumer site on its sell side?
Question 3. Should Gazella move towards a marketplace model?
The case study is attached here:
Attachment:- Gazelle.rar