Please respond to the given:
a) Demand for airline tickets fluctuates all through the year, which influences the price of an airline ticket. Propose the type of game which might be most suitable for a specific airline to play to address the differences in demand and elasticity and the resultant impact on profitability. Give support for your reply.
From the first e-Activity, suggest a short-term and long-term pricing strategy for the product or service you researched comprising how the strategies would be implemented. Evaluate how your proposal ultimately maximizes profits.