Question 1:
a) Comment on the manner changing patterns in holiday markets have influenced your country’s tourism over the last few years for each of the given headings:
- Socio-demographic markets
- Environment
- Tourism expenditure
- Seasonality
b) List the common reasons for tour operators to alter their portfolio of destinations.
Question 2:
a) Describe the function of holiday bonding and explain the four key areas the bond protects in the interest of the holiday client.
b) Describe the function of an ATOL license.
Question 3:
a) Tour operators expend a high percentage of gross turnovers on advertising. Explain the methods and marketing tools used in this process.
b) Describe how tour operators make sure that they comply with the International Code of Advertising Practice.
Question 4:
a) List and describe four popular European short haul holidays.
b) Describe the fundamental differences between short-haul and long-haul holidays.
Question 5:
a) List and explain the seven phases included in the planning of a tour program.
b) Explain the functions of each of the given market research models:
• The marketing mix.
• The AIDA model.
Question 6: The product sold by the tour operator differs from that sold by most wholesalers in five crucial ways. Describe and illustrate in detail each of such five factors.
Question 7:
a) Explain the functions of the tour operator’s three principal package holiday elements.
b) State and describe each of the four components of the chain of distribution.
Question 8: Write explanatory notes for each of the given headings from the tour operator’s holiday brochure:
a) Surcharges
b) Noise
c) Flight delays
d) Cancellation by you
e) Complaints procedure