Question 1:
(a) You’ve been requested by your CEO to organize a news conference. Discuss and describe how you would organize same.
(b) If you anticipate having success issuing news releases which are likely to be considered for placement, what should you ensure?
(c) You’ve been asked to work with marketing and research people on introducing a new product that’s been in the pipeline for at least a year. In addition to writing a new release which announces the new product, you recommend that a news conference be held where you’ll handout a media kit.
What are included in the media kit?
Question 2:
“A crisis can hit an institution anytime. It is necessary therefore to plan and manage a crisis intelligently and forthrightly.” Discuss this statement from a PR perspective.
Question 3:
As the Head of the PR team you are planning to train your staff about making effective presentations. Discuss the key issues you will consider to ensure that your subordinates grasp the fundamental of making effective presentations.
Question 4:
(a) The Director of Human Resources has been offered an interview opportunity on the number-one local TV channel. You’re the public relations media specialist. How will you prepare her to do well?
(b) “The Internet hold promises for the future of public relations.” Explain.