Question 1: Describe the term tri-component attitude model.
Question 2: Explain the levels of consumer decision making while buying.
Question 3: Describe brand image and the dimensions of brand personality.
Question 4: Describe the VALS (Value and Lifestyle) framework with appropriate diagram.
Question 5: Describe the five categories of Adopters in the innovation process.
Question 6: In brief describe the decision-making models.