1. Company X's principal strength is its inbound and outbound logistics system; its relative weakness, though, is after-sales service. Its competitor, Company Y, though is frequently plagued with lagging shipments and an inflexible distribution setup. Company Y remains successful as it maintains a fully staffed service department and, as an outcome, the company is known for its dependable service. This kind of analysis permits them to recognize ways to build on relative strengths and avoid dependence on capabilities at which the other firm excels.
2. With ________ as a target market strategy, the firm concentrates on serving most of the needs of a specific customer group.
3. Explain how do functional tactics compare to the business strategies?
4. Under which of the given conditions is the frequency the most significant factor in media selection?
5. Illustrate the perceived monetary value of the bundle of economic, functional and psychological advantages customers expect from a given market offering since of the product, service, people and image?
6. Which control must periodically reassess its approach to the market-place with a good marketing audit?
7. One of the ways to modify the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements and accessories which expand the product's performance, versatility, safety and convenience.
8. Firms employing this generic strategy attempt to build customer loyalty by stressing a specific product attribute above other product qualities.
9. Large-scale, future-oriented plans for interacting with the competitive environment to accomplish the company objective refers to its
10. Marketers require identifying the hierarchy of attributes which guide consumer decision making in order to understand different competitive forces and how such different sets get formed. This method of identifying the hierarchy is termed as ________.