Question 1: Illustrate a brief account of structure and function of the advertising agencies.
Question 2: In brief describe the process of empanelling of advertising agencies.
Question 3: Explain the agency compensation system.
Question 4: What do you mean by the term space selling?
Question 5: Explain the fundamental concept of Public Relations?
Question 6: What do you mean by the word Public? How it is distinct from the Public relations?
Question 7: Give a brief explanation of the growth and development of the Public Relations.
Question 8: What is the responsibility of the Public Relations in society?