1. Coca-Cola Company introduced New Coke largely because of Pepsi's success in taste tests head to head with Coke Classic.
a. Consider the following hypothetical information:
(1) In blind taste tests, 58 percent of subjects preferred Pepsi to Coke Classic;
(2) in similar tests, 58 percent of subjects preferred the taste of New Coke to Pepsi. From these findings, what can Coca-Cola's management conclude about consumers' preferences between Coke Classic and New Coke?