Question: Communicating and Promoting" Please respond to the following:
· Imagine that you have just become a real estate agent. Formulate a simple, but reactive retail promotional mix with a retail promotional strategy to communicate and promote retail properties.
e-Activity: Go to Solarius' Website, and read "The History of DisneyLand Paris".
- From the first e-Activity, determine two (2) of the key elements of the retail promotional mix that could have increased Disney's success. Support your response with examples of such elements.