From the evidence presented in Table, what conclusions can you draw regarding the factors that determine whether leaders or followers win out in the markets for new products?
| Product |
Innovator |
Follower |
The winner |
| Jet airliner |
De Havilland (Comet) |
Boeing (707) |
Follower |
| Float glass |
Pilkington |
Corning |
Leader |
| X-ray scanner |
EMI |
General Electric |
Follower |
| Office PC |
Xerox |
IBM |
Follower |
| VCRs |
Ampex/Sony |
Matsushita |
Follower |
| Instant camera |
Polaroid |
Kodak |
Leader |
| Microwave oven |
Raytheon |
Samsung |
Follower |
| Video games player |
Atari |
Nintendo/Sony |
Followers |
| Disposable diaper |
Procter & Gamble |
Kimberley-Clark |
Leader |
| Compact disk |
Sony/Philips |
Matsushita, Pioneer |
Leader |
| Web browser |
Netscape |
Microsoft |
Follower |
| Web search engine |
Lycos |
Google |
Follower |
| MP3 music players |
Diamond Multimedia |
Apple (iPod) |
Follower |
| Operating systems for mobile phones |
Symbian |
Microsoft |
Leader (until 2010) |
| laser printer |
Xerox, IBM |
Canon |
Follower |
| Flash memory |
Toshiba |
Samsung, Intel |
Followers |
| E-book reader |
Sony (Digital Reader) |
Amazon (Kindle) |
Follower |
| Social networking |
SixDegrees.com |
Facebook |
Follower |
In the bulk of the cases presented in Table, the followers rather than leaders were more successful.