Frito-lay has two alternative package designs for its new


Frito-Lay has two alternative package designs for its new variety of potato chips. It has commissioned you to suggest a research plan that will utilize Neuromarketing techniques to obtain feedback from its target consumers. Discuss in detail what neuromarketing technique(s) you may propose in this regard. Give reasons for your selection.

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Operation Management: Frito-lay has two alternative package designs for its new
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