Assignment: Project Research Paper
1. Frame your topic as a business problem/challenge
2. Discuss how marketing research is used to identify and exploit business opportunities
3. Examine the role of ethics incorporating concepts from the field of marketing and psychology
4. Discuss how combining marketing and psychology perspectives/methods would contribute to the resolution of the problem/challenge
5. Include a limited quantitative discussion and analysis of the business problem/challenge (be sure to incorporate accurate calculations, estimates, risk analyses or quantitative evaluations of the problem/challenge)
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.