Question 1: Banking institutions face troubles in marketing their products due to the peculiar characteristics of services marketing. Describe this statement and support your answers with related illustrations.
Question 2: Marketing planning is instrumental for the long-term survival of any industry. By using relevant illustrations, outline and describe any four reasons why a company would invest in the formulation and implementation of the marketing plan.
Question 3: Write brief notes on the given:
a) The phases of the product life cycle.
b) The promotional mixes.
c) The distinct bases of the market segmentation.