Problem
I. What is a Chi-square test? State if you will be using a Chi-square test in the research analysis. Explain your reasoning and identify two variables for which you would want to apply this test. Also provide an example of how the result would be presented.
II. State the management decision problem and two research questions to be included in your proposal.
III. Explain if you would consider simple random sampling as an appropriate sampling technique to recruit visitor participants for this research study. Also explain how this type of random sampling could be implemented.
IV. What is exploratory research? Will your proposal include an exploratory research phase? Explain your reasoning referring to the possible types of research design.
V. One of your colleagues suggests you should use a single Likert scale item for measuring satisfaction. Explain if this is a good idea and give your reasoning why it is a good idea or not. Also include an example of an appropriate Likert scale item for measuring satisfaction at Chadstone Shopping Centre.
VI. Suppose you were asked to also measure how much money a Chadstone Shopping Centre visitor typically spends when visiting the shopping centre.
i. Explain how this spend would be best measured in your questionnaire (give your reasons),
ii. Formulate a hypothesis about the amount of money visitors spend,
iii. Explain how you would test this hypothesis
iv. State a hypothesis test conclusion if your hypothesis was supported in your analysis.
VII. What type of survey method would you propose? Explain why you would propose this type of survey method instead of other possible types of survey methods.