Question: Please formulate a positioning statement for Flumist for the 2003 launch. As mentioned in the Segmentation Targeting Positioning lecture, a positioning statement should take the form of a template addressing key positioning issues: For [recommended target market] Who struggle with [target market problem / need] Flumist is [proposed product category for Flumist] That lets you [value proposition / benefit] Unlike [specific competitors offering comparable benefits, or alternatives customers could choose to solve their problem] Flumist has [demonstrable basis of differentiation vs those competitors] Please also add any comments as to why you favor this positioning statement vs others you might have considered.