Assignment:
For this four to five page project, you will identify a business that you would like to start. Either this can be an actual plan for a business you have thought about starting for years, or you can create a hypothetical business for the purposes of this project.
You will describe the vision, mission, and the type of structure your business will take. In addition, describe, as the leader, how you will manage the business in order to realize the vision and achieve optimal performance.
You will be addressing a different aspect of the business planning process. In the final project, you will use information gained from the projects along with information obtained through research.
Assignment checklist:
- Determine the type of business, vision, and mission.
- Create the structure and form of management applied in the business.
- Evaluate the roles that your structure, management, and the leadership foundation you created will play in the performance of the organization.
You may use the following references:
Uggla, H., & Filipsson, D. (2009). Business and brand strategy: A framework for integration. ICFAI Journal of Business Strategy, 6(2), 27-42. Retrieved from Retrieved from https://web.ebscohost.com.lib.kaplan.edu
Verreynne, M., & Meyer, D. (2010). Small business strategy and the industry life cycle. Small Business Economics, 35(4), 399-416.