Solved: Forecasting market potential and sales, Marketing Management

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Forecasting market potential and sales

Problem:

Discuss two basic approaches to forecasting market potential and sales. What are the circumstances that would lead a marketer to use one forecasting approach or the other? Is one approach more likely to be used for existing products? Why, or why not?

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Marketing Management: Forecasting market potential and sales

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Marketing Management: Forecasting market potential and sales

Reference No:- TGS02030608

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