Forecasting market potential and future demand for products
Explain: When the first baby boomers hit retirement, what types of information would assist you in forecasting market potential and future demand for products and services of this emerging "maturity market?"
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When the first baby boomers hit retirement, what types of information would assist you in forecasting market potential and future demand for products and services of this emerging "maturity market?"
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Demographics differ from psychographics in that demographics are objective and can be easily measured or defined (i.e. age, income, mobility, educational level, etc.).
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