Fords investment in web-based technology


Using the case "Ford Argentina: Transforming a Global industry into a Local Market" by Lynda Applegate, Ramiro Montealegre, Laurreano Berasategui, and Paula Rodriguez Etchard please help address the following questions:

Questions:

1. What global factors stimulated Ford's investment in web-based technology?

2. What trade-offs face Richard Canny as he seeks to balance corporate Headquarters (CHQ) needs with those of Argentina's market?

3. What might Richard be able to learn by studying the    organizational characteristics at either Toyota or Nissan?

4. What recommendations would you make to Richard at the end of the case to help him improve his organization's performance?

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