Question 1: Explain the factors that represent the forces governing the nature and intensity of competition within any industry of your choice.
Question 2: Describe the product life cycle of a fast moving consumer good (FMCG)- Oshikandela Yogurt Manufactured by Namibian Dairies.
Question 3: You are a marketing manager of a car manufacturing company. Develop the marketing mix strategy (4p's) for the Mercedes car dealer. Choose anyone of the Mercedes product lines/cars and describe in detail what you will do with the marketing mix components: Product, Price, Promotion and Distribution.
Approach the assignment on a practical basis and justify all your answers. The assignment must have an introduction and conclusion.Include references if you will do cite/quote text books or information from websites.
Question 4: Besides the competition on the basis of : cost, focus and differentiation. What are the innovative ways of competing within a market?