The assignment for this topic consists of two parts:
1) For your first topic in this conference I would like you to briefly review the financial literature to identify and present a description of the Edsel Automobile capital project/product failure and the reasons attributed to the failure.
In your response please provide financial information regarding the project (what is available): initial outlay, projected cash flows, final dollar losses.
Remember this is a two paragraph exercise - do not go overboard. I am interested only in your short, concise description of the project and the major reasons you believe it failed.
2) Synthesize your two-paragraph position on what 3-5 specific factors you believe contributed most to the Edsel Automobile capital project analysis failure.