For Week 1, please collaboratively write a two-page description of your company, product, or service. It should be a new business, product, or service.
Discuss:
Ownership and company structure.
Describe the business, product, or service.
Write your mission statement.
Provide your marketing goals.
The marketing goals must be specific, measurable, actionable, realistic, and time bound. Examples... Company ABC plans to generate 25 leads per week as a result of our Facebook marketing campaign beginning Oct. 1, 2014.
Company XYZ plans to sell 5,000 widgets for the next fiscal year.
Discuss who a typical customer might be.