For this discussion, select one of the following topics to describe the factors that drive sales and revenue in the company/case study that you have selected for the final project. Possible topics to explore include the following:
- Income
- Advertising
- Preferences
- Pricing
- Competitor pricing
- Regulatory environment
- International factors
Note: However, please disregard them and ONLY focus on the follow:
- American Airlines
- Microsoft Corporation
- Heinz Corporation
PLEASE USE HEINZ as the Corporation