Our text states that document design plays a major role in how readers understand and perceive information. In fact, the way a document is designed or presented creates a subliminal effect, a first impression of sorts, which readers often use to judge the overall value of the document. Sound a little like psychology? Well, it is!
For this discussion, review the elements of document design covered in Chapter 5, and then choose two or three elements-color, consistency, grids, white space, the use of lists, parallelism, fonts, and so on-that you feel are the most important.
Explain why you feel these elements are critical for helping create a good first impression?