For this assessment, assume SOUTHWEST AIRLINES just made you president. As the new president, create an organized and well-written report 4-6 paragraph for SOUTHWEST AIRLINES stakeholders that include the following subheadings and content:
Action Plan: Create an action plan for achieving the four goals that you set.
For each of the four goals you identified, explain which strategy you will use, the time it will take to assess the results, and your exit strategy if the plan does not work. For example, if you decide to increase revenue by generating more customers through a fare sale, explain how you will advertise the fare, how much of a reduction it will be, how you expect it to impact your profits, and so on.