Discussion
Digital worldwide is a fictitious company
• For the television and radio marketing campaign:
o What is one metric that Digital worldwide can use to measure the success of this marketing campaign?
o Create one control method for this marketing campaign and identify it as feed forward, concurrent, or feedback.
• For the online marketing campaign:
o What is one metric that Digital worldwide can use to measure the success of this marketing campaign?
o Create one control method for this marketing campaign and identify it as feed forward, concurrent, or feedback.