For success in international markets, the strategy that a corporation selects must represent a 'strategic fit' with its goals. Here is an example:
A. An international strategy aims to achieve the goal of following the leader in technology and innovations worldwide, initially by transferring "home grown" products and processes.
B. A multidomestic strategy aims to achieve the goal of standardizing products for revenue enhancement.
C. A global strategy aims to achieve the goal of decentralize control and coordination for cost reduction.
D. A transnational strategy aims to balance cost reduction with national responsiveness while at the same time capitalizing on worldwide learning.