1. For marketers, what is the best possible future response of consumers following the decision-making process?
a) To instill cognitive dissonance among the competition's consumers
b) To ensure the marketer's brand is in the awareness set of consumers for the next purchase occasion
c) To have dissatisfied consumers exit the purchase situation without complaining
d) To instill satisfaction and brand loyalty among customers
e) none of the above
2. Which of the following is not a stock depletion scenario?
a) Realizing you have used the last bit of toothpaste
b) Noticing a burned out light bulb in your kitchen
c) Receiving a reminder notice that it's time for your annual check-up woth ypur dentist
d) Realizing one of your tires is flat and that you have no spare tire
e) All of the above are stock depletion scenarios