Question: For each of the following services, give an example of a retailer for which providing the service is critical to its success and an example of a retailer for which providing the service is not critical:
(a) personal shoppers,
(b) home delivery,
(c) money-back guarantees, and
(d) credit
Both Nordstrom and McDonald's are noted for their high-quality customer service, but their approaches to providing quality service are different. Describe this difference. Why has each of these retailers elected to use its particular approach?