Foley’s advertising agency presents three social media options. For each of the social media options (Zwinktopia, Facebook, and YouTube) analyze the influence of these four different measures:
a. Receptivity Measures (i.e., measurement of consumers’ willingness to receive brand info)
b. Participation Measures (i.e., measurement of consumers participating in some aspect)
c. Co-Creation Measures (i.e., some measurement of collaboration by consumers re: the brand)
d. Sharing Measures (i.e., measurement of some aspect of consumer sharing)