Strategic Management 3e.
Analysis: Focus on External and/or Internal Environments
1. Jeff Immelt became CEO and chairman of GE on September 7, 2001. Analyze GE’s external environment since 2001 using PESTEL and discuss the effects these changes have had on GE. Is Immelt responsible for GE’s poor performance? Formulation: Focus on Business, Corporate, and/or Global Strategy
2. What is GE’s current level of diversification? Historically, has GE become more or less diversified? Why has GE been moving in this direction? Implementation: Focus on Recommendations and How to Execute Them
3. Advanced: Where should Immelt invest the cash generated from the sale of GE Capital?