Case Scenario: Thrive or Revive? The Kaiser Permanent "Thrive" Marketing Programs
Question 1: What was the main focus of Kaiser's Total Health positioning and Thrive campaign? What is the reason behind Kaiser's focus on Total Health?
Question 2: What is your overall assessment of Kaiser's Total Health positioning and its Thrive campaign? Need Assignment Help?
Question 3: How can Kaiser expand its penetration into more employers and build its consumer membership? More specifically, what should be the message towards employers and consumers?
a. Employers
b. Consumers (Employees, individual buyers)
Question 4: How can Christine Paige address management's desire to see evidence that the campaign has resulted in increased enrollment or other similar "hard metrics"? Moving forward, which marketing metrics should be used to track the progress of Kaiser's marketing programs, given the organization's business and marketing goals?