1. Focus groups can be used to gain insight into all the following EXCEPT for
a) consumer acceptance of a new product idea.
b) having e-shoppers evaluate and rate selected website designs.
c) consumer reactions to various proposals for the ending of a particular movie.
d) types of questions to include in a consumer survey and how to word them.
e) All of the above
2. why does reed believe that the conventional notion of western or european civilization is misleading when applied to the american experience?