“Floodgates open up to a sea of ideas” by Simon London and answer the following questions in a short essay format.
1- Can firms maintain their competitive advantage by not taking into consideration these changes? Why or why not?
2- Based on this case, which structure has the greatest practical application?
3- This case undoubtedly stresses the importance of a firm’s structure, systems and resources. Which do you think will be the most important in the future?