What are the five common marketing orientations used by international companies to market their products or services globally? Please explain each. In your estimation how does branding interact/influence these marketing orientations?
Explain the geocentric approach to staffing and its advantages and disadvantages for international company staffing. If you were expanding a business overseas which of the staffing approaches would you use? Why?
What are the leading reasons to staff foreign operations with local personnel? What are the opposing reasons for the polycentric approach of staffing? What controls or precautions would you institute if you were the company CEO?