What external environment (general, industry, and competitive) segments do you think BP considered or didn't consider prior to their drilling off the Gulf Coast? What should the wedding business owners now consider in their external environment?
How should BP have handled an external environmental analysis and what environmental change and trends (opportunities and threats) might they have discovered?
Analyze BP using the five forces of competition model to determine the industry's current attractiveness in terms of profit potential.
Who might be in BP's strategic group and why?
What would a competitor of BP now discover about them in a competitor analysis?